Bridging design and strategy.
At a Glance
Strategy
Research
Design
Management
Work
Projects are confidential. Please reach out if you’d like to learn more.
Churn Research for Leading SEM Business
Led quant–qual customer research on churn reasons; delivered actionable takeaways to CMO.
Research · Marketing Tech · 2024
Website UX for Vanguard Renewables
Led UX design for website relaunch of BlackRock portfolio company. Webby Awards Honoree 2024.
Design · New Energy · 2023
Fleet Management Tool UX for EV Startup
Led UX design of internal software tool; now used daily for vehicle delivery, customer support, and fleet analysis.
Design · Automotive · 2022
UX Vision for Major European OEM
Led prototyping of UX North Star; directly contributed to OEM’s future mobility strategy.
Strategy · Automotive · 2022
Publications
How to Design In-Car UX That Doesn't Suck ↗︎
White Paper · 2023
User Experience Design for Automatic Credibility Assessment of News Content About COVID-19 ↗︎
Research Paper · 2022
QURATOR: Innovative Technologies for Content and Data Curation ↗︎
Research Paper · 2020
Towards Discourse Parsing-inspired Semantic Storytelling ↗︎
Research Paper · 2020
Die bibliografischen Daten der Deutschen Nationalbibliothek entfalten (Unfolding bibliographic data of the German National Library) ↗︎ PDF
Research Paper · 2018
Mobilität von morgen: Ein Zukunftsbild für Berlin und Brandenburg (Mobility of Tomorrow: A Future Image for Berlin and Brandenburg) ↗︎ PDF
Study Publication · 2015
About
I like figuring things out—whether it’s how people interact with technology, the perfect carrot cake recipe, or why I once ended up with a bus driver’s license as a kid.
I traded Berlin’s rough edges for Southern California’s endless summer.
I have a passion for design education and a habit of re-reading emails I’ve already sent. Outside of work, you’ll find me baking, enjoying good coffee, or driving unreasonably large cars.