Bridging design and strategy.
At a Glance
Strategy
Research
Design
Management
Work
Projects are confidential. Please reach out if you’d like to learn more.
Driver Assistance Study for Luxury OEM
Led qualitative drive study end-to-end; reported results to executives and facilitated insights worldwide.
Research · Automotive · 2025
Churn Research for Leading SEM Business
Led quant–qual customer research on churn reasons; delivered actionable takeaways to CMO.
Research · Marketing Tech · 2024
Website UX for Vanguard Renewables
Led UX design for website relaunch of BlackRock portfolio company. Webby Awards Honoree 2024.
Design · New Energy · 2023
Fleet Management Tool UX for EV Startup
Led UX design of internal software tool; now used daily for vehicle delivery, customer support, and fleet analysis.
Design · Automotive · 2022
UX Vision for Major European OEM
Led prototyping of UX North Star; directly contributed to OEM’s future mobility strategy.
Strategy · Automotive · 2022
Publications
How to Design In-Car UX That Doesn't Suck ↗︎
White Paper · 2023
User Experience Design for Automatic Credibility Assessment of News Content About COVID-19 ↗︎
Research Paper · 2022
QURATOR: Innovative Technologies for Content and Data Curation ↗︎
Research Paper · 2020
Towards Discourse Parsing-inspired Semantic Storytelling ↗︎
Research Paper · 2020
Die bibliografischen Daten der Deutschen Nationalbibliothek entfalten (Unfolding bibliographic data of the German National Library) ↗︎ PDF
Research Paper · 2018
Mobilität von morgen: Ein Zukunftsbild für Berlin und Brandenburg (Mobility of Tomorrow: A Future Image for Berlin and Brandenburg) ↗︎ PDF
Study Publication · 2015
About
I like figuring things out—whether it’s how people interact with technology, the perfect carrot cake recipe, or why I once ended up with a bus driver’s license as a kid.
I traded Berlin’s rough edges for Southern California’s endless summer.
I have a passion for design education and a habit of re-reading emails I’ve already sent. Outside of work, you’ll find me baking, enjoying good coffee, or driving unreasonably large cars.




